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This billboard is planted next to a major intersection here in Savannah, Georgia. What I find disturbing about it is the close relationship it has to a nearby (1 block away) highway on ramp/overpass where you can see people holding up very similar signs to what we see in this ad.
What is particularly despicable about this piece is the subtext: that homeless humans are also vermin. If I were living somewhere else, I might think this did not have social Darwinist overtones; however, I'm not living in such a place...
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