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What is the most surprising and shocking part of the #deletefacebook debacle is that anyone is surprised by the hoarding and misuse of customer data, regardless of whatever "privacy" provisions might be in place. Social media (in fact, all digital companies) depend on accessing and collecting as much personal data about their users as possible (this is true of all digital companies, not just Facebook, but data acquired from Google searches as well as any use of any website that collects and saves data) because that data is the company's primary asset. This leads to ever expanding and more intrusive data collection and gives the company in question a motive to periodically reset their customer's privacy selections to the most permissive options. Just as with automated editing that selects and presents customized information to a single audience member, the presentation of ads also demands the same monitoring and collection of data.
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